The 2013 Lincoln MKZ is ostensibly a luxury car but one built by Ford whose nearly complete lack of understanding of the genre has been on wide display for at least a decade. (See: Jaguar et al.) Which is not to damn the MKZ for its lineage but rather to suggest that Russian director Timur Bekmambetov’s recent depiction of the 16th president fighting the undead in Abraham Lincoln: Vampire Hunter is only marginally less fanciful than the thinking vis-à-vis Lincoln that’s been going on lately in Dearborn.
Indeed Ford is battling its own demons with the MKZ principally in the form of the 2013 Fusion a nameplate with which the new Lincoln model again shares its roots. In base front-wheel-drive trim the Fusion plays in an altogether different class but that same car can be easily optioned up to and beyond the $36800 starting price of the MKZ. Whereupon that spendthrift Ford customer will actually be acquiring most of the Lincoln’s optional features at a considerable saving from all-wheel drive to nav to driver-assist features like automatic parallel parking lane-departure intervention and adaptive cruise control. An MKZ equipped similarly to a loaded Fusion costs some $9000 extra and by the time the Lincoln customer ticks the boxes for the MKZ’s two signature options a 3.7-liter V-6 ($1230) and a retractable glass roof that obstructs rear visibility when opened ($2995) he will be looking at a price tag much like the one of our $51185 test vehicle.